The Coca-Cola Co.
While Coke has a world-famous name, most consumers don’t know the full story. This campaign re-introduces Coke as The Coca-Cola Co. a total beverage company with deep local roots and a longstanding commitment to making a difference in the communities its 90,000 employees proudly serve.
The most important part of sharing the Coca-Cola Co. story was to highlight the voices and faces of their employees across the United States. We captured over 75 employees in 13 cities to showcase what makes the company special — their people. We memorialized the stories with a limited edition coffee table book.
Our Role —
Art Direction
Advertising
Content Creation
Social Media
Production
Our Partners —
Project done while at Mythology,
previously known as Partners&Spade.
Photography: Samuel Bradley
Producer: Nathan Foulger
Retouching: Picture House
More Projects —
