We approach each project with strategy, design and storytelling in mind to create a holistic brand presence. That’s how we got our name, Strategy + Brand = Strand. The work tells a story through a singular vision whether it’s a brand launch or an established brand looking to put something fresh into a crowded market.

Our founder and Creative Director, Lacey Waterman, has spent over 15 years working with companies like Partners&Spade, Red Antler, Pentagram, Media Arts Lab, Google Creative Lab, Mother, Droga5 and TBWA/Chiat/Day. For the past five years she has been leading the studio working with clients such as Ollie, GoPuff, Amazon, Floravere, The Only Jane, and ManyPets to name a few.

She earned her BFA in Advertising from Art Center College of Design, and her MFA in Graphic Design from Yale University creating a connected vision between design and storytelling for both up-and-coming and established brands.