Founded by Reshma Saujani, the founder and CEO of Girls Who Code, the Marshall Plan for Moms seeks to revitalize and restore mothers in the workforce, currently at a 33-year low, due in part to the global pandemic. We created a dynamic and flexible brand identity with an emphasis on digital applications.

The name Marshall Plan is in reference to the post-World War II program the U.S. launched to pull European agriculture and industry out of ruin.

Our Role —

Branding
Art Direction
Content Creation

Our Partners —

Agency: SS+K
Designer: Abbie Winters
Motion: Mackenzie Hudock

More Projects —